
Creative Smart Girl
Brand identity · Creative direction
One creative partnership. A connected world of community, content, and commerce.
The portfolio / Narsha Njoya
Brands with a point of view.
Products with a purpose.
Strategy, creative direction, and the craft
of bringing it all together.
01 / Brand + creative direction
Identity, campaigns, content, and commerce.
Connected by a considered creative direction.

Brand identity · Creative direction
One creative partnership. A connected world of community, content, and commerce.

Website · Campaigns · Digital design
Bringing a creator’s content, education, and business together.

Campaign design · Web development
A book-launch experience connecting the story, the purchase, and the bonus.

Brand identity · Launch experience
A financial education program, from its wordmark to enrollment.

Website Design · Information Architecture · Responsive Web Design
A personal-brand website connecting Necole Kane’s story, writing, press, speaking work, and inquiries, supported by responsive improvements and coordinated launch collateral.

Branding · Graphic Design
A refreshed agency identity and landing page, carried into social launch graphics and business collateral.

Graphic Design · Social Media Design · Print Design
Campaign graphics, event promotions, and printed brand touchpoints for beauty clients through an ongoing agency partnership.

Branding · Podcast Design · Social Media Design
Podcast identity, reusable promotional graphics, and journal design across a creator brand’s evolution.

Creative Direction · Brand Strategy · Website Strategy
Built a leadership brand’s digital experience around three audiences, clear coaching offers, founder credibility, and a speaking-to-inquiry journey. Strategy, creative direction, and hands-on Showit design.

Brand Identity · Website Design · Social Design
An integrated brand, web, and social design package for a business-launch and brand-exposure strategist, designed as a cohesive set of public-facing digital touchpoints.

Website Design · Personal Branding · Visual Design
A Showit website design for a personality-led personal brand, using a warm, image-forward layout and modular storytelling sections.

Website Design · Blog Design · Personal Branding
A 2018 WordPress blog and influencer website designed to hold multiple content and business identities inside one personal-brand experience.

Brand Identity · Website Design · Blog Design
A connected personal-brand experience spanning two related identities, a Showit website and WordPress blog, a designed smoothie eBook, email signup and download flows, shopping, and an interior-design service.

Website Design · Information Architecture · Content Design
Extended an established financial-education brand into a website that clarified speaking offerings, surfaced years of blog content, and connected visitors with lead magnets and courses.

Personal Branding · Web Design · Service Design
A personal brand and service website connecting Nia Phillip’s editorial voice, content services, publishing, and client onboarding.

Website Design · Personal Branding · Editorial Design
An archived personal-brand website concept for a media-facing professional, using a polished editorial presentation to support speaking, radio, and personal-brand positioning.

Podcast Design · Social Media Design · Graphic Design
A set of podcast marketing and social-media graphics designed to extend a podcast's visual identity across promotional touchpoints.

Website Design · Information Architecture · Content Strategy
Reorganized a therapy-group website around specialty selection, therapist information, and insurance versus self-pay. Migrated Squarespace to Showit and added a home for the Premarital Conversations podcast.

Website Design · Template Design · Community Experience
A Showit website template designed for a community-oriented brand, using modular page sections that could support storytelling, participation, and brand content.

Social Media Design · Graphic Design · Podcast Design
An archive of social-media graphic design work from circa 2017, including visual content and podcast-related promotional assets.

Landing Page Design · Website Design · Healthcare / Wellness UX
A focused one-page website for a therapy professional, designed to introduce the practice, communicate credibility, and create a clear path toward contact or booking.

Ecommerce Design · Website Design · Brand Identity
An ecommerce website and brand experience for a wellness and tea business, combining Shopify shopping needs with editorial brand storytelling and supporting blog design.

Event Website Design · Landing Page Design · Ecommerce
A Wix event landing page combining event information with an ecommerce-style ticket sales path.

Event Website Design · Responsive Web Design · Information Architecture
A Wix event website connecting the event story, ticket discovery, vendor applications, and sponsor inquiries for xoNecole’s inaugural ElevateHER Crawl.
02 / Product + systems
Research, interaction, and systems thinking
for the way people actually work.

Product design · Operational tools
Clearer baggage lookup for the people keeping journeys moving.

Design systems · Product strategy
A shared navigation system for a complex logistics platform.

Product Design · Enterprise UX · Mobile Design
Turned a device-loss problem into an interactive Figma concept spanning employee check-in/check-out, manager visibility, usage history, and repair workflows; the team earned Top 20 Innovation Finalist recognition.

Enterprise Product Design · Workflow Design · Interaction Design
Redesigned the messaging workflow connecting a dedicated after-hours team with sales leadership, helping important carrier questions and updates reach the people responsible for client communication.

Enterprise Product Design · Discovery · Workflow Design
Modernized the sales-floor call-handling application within Kendo constraints, preserving familiar workflows while addressing legacy usability issues and documenting future-state opportunities.
The next good idea
Let’s make