Marshawn Evans Daniels / Believe Bigger · 2020–2021 · Launched, with subsequent campaign updates
From book launch to a connected purchase journey
Readers needed a clear route from learning about the devotional to buying it and claiming their purchase bonus.
- Design direction
- Sales-page design
- Outcome
- Delivered the campaign pages and four-page migration; confirmed the updated homepage and sales page live in September 2021.
- Delivery status
- Launched · Original delivery in 2020, with campaign updates in 2021
- Key constraint
- Connect external retailers and the registration system while preserving campaign URLs and supporting mobile use.
- Team
- Marshawn Evans Daniels — campaign direction, copy, and approvals., Christina Sloan — operations coordination, content handoff, and launch review., Natalie Carole — embedded-form configuration, email campaign setup, tagging, and automation.
My role
What I owned.
Sales-page design, WordPress/Divi implementation, mobile refinements, supporting pages, and publishing coordination.
Design & implementation
Shape the campaign into a clear sales experience
I designed and built the sales page in WordPress and Divi, organizing the supplied copy and assets around the devotional’s story, intended audience, purchase options, and promotional offer.
The layout needed to support readers exploring the book and visitors ready to purchase. I connected the campaign content with retailer links and the next steps for claiming the purchase bonus.
Constraints & collaboration
Connect the purchase bonus to the registration flow
Readers purchased through external retailers, then returned to submit a receipt number for the promotional workshop. I coordinated the page and confirmation experience with the client’s technical partner, who handled the Infusionsoft/Keap form and automation.
We refined the embed’s presentation by removing an unwanted header and matching its background to the surrounding section. I supplied the page’s color specification; the technical partner confirmed that the embed was working and visually matched.
Testing & iteration
Refine the rendered experience on mobile
I used client screenshots and Loom feedback to revise the working pages. Updates included resizing purchase buttons for mobile, correcting desktop alignment, and fixing the DaySpring retailer link in the offer section.
When the client reported a banner-loading issue in Safari, I checked the experience on two computers and shared what I could reproduce. I made further mobile refinements during the 2021 campaign updates.
Constraints & collaboration
Preserve campaign links during the WordPress migration
The campaign required both Marshawn.com/100days and BelieveBigger.com/100days because those URLs were already printed on marketing materials. The existing forwarding setup limited how the Believe Bigger pages could be organized.
I migrated the “Choose Your Path” splash page, original Believe Bigger sales page, devotional sales page, and confirmation page into a dedicated WordPress installation. I connected the domain, initiated SSL setup, and reviewed formatting after the move.
Delivery
Coordinate content and carry the pages through launch
I organized content, assets, and updates in the project-management workspace and shared walkthroughs of the landing and sales pages. During review, I flagged missing gift-offer copy and a broken community link so the team could resolve those dependencies.
For the 2021 updates, I incorporated feedback and coordinated the remaining audio asset and registration components. On September 16, I confirmed that the updated homepage and /100days sales page were live and arranged administrator access for the client.
Swipe or use the arrows to explore each screen. Use Enlarge image when a design needs a closer look.
Site architecture
Book launch campaign journey
Campaign entry → Sales page → Retailer purchase → Return to claim bonus → Receipt submission → Confirmation
Intended campaign journey documented in the project correspondence. This describes the designed path, not measured visitor behavior or a new end-to-end form test.