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NARSHA®

Senior Product Designer + Design Technologist · Atlanta, GA

Turning complex workflows into clear, usable products.

I connect research, systems thinking, and hands-on design to help teams modernize enterprise products—and bring new ideas to life.

Recent enterprise work: Delta Air Lines · TQL · American Express

Explore selected work View résumé ↗
Experience
10+ yearsProduct, brand, and digital experiences
Focus
Complex systemsEnterprise platforms + operational workflows
Practice
Research → deliveryIA, interaction design, systems, and prototypes
Beyond the brief
Designer + builderFounder of Createhers · Independent products

Selected work

The decisions behind
the experience.

All projects ↗
Baggage Lookup for Airport Agents

Delta Air Lines · Aug 2023–Nov 2023

Baggage Lookup for Airport Agents

Senior UI Designer

Designed desktop bag lookup for above-wing agents and mobile tracking for below-wing agents, using the airline’s internal baggage-scanning information. The employee pilot deployed in April 2024.

Design direction
Start with the identifier an agent has.
Outcome
Delivered the employee application designs; agents reported simpler tracking and developers found the Figma handoff straightforward.

Employee pilot deployed · April 2024

View case study
Navigation for a Multi-App Logistics Platform

Total Quality Logistics (TQL) · 2025–2026

Navigation for a Multi-App Logistics Platform

Senior Product Designer · Contract

Led shared-shell navigation modernization through sales-leader and assistant interviews, daily-task shadowing, technical whiteboard reviews, and development collaboration.

Design direction
Give operational screens more room.
Outcome
Established the approved vertical-menu direction and reusable navigation patterns for the multi-application shell.

Vertical-menu direction approved and presented to developers for technical scope and architecture.

View case study
Fortnite Sprite Tracker collection dashboard

Independent product · Live

Fortnite Sprite Tracker

Product strategy, UX/UI + AI-assisted implementation

A collection tracker that helps players see what they have found, what they have mastered, and what is still missing.

Design direction
Make collection progress easy to track, save, and celebrate.
Outcome
A live product with saved progress, collection states, and a completion celebration.
View case study ↗

More enterprise work

Different workflows.
The same systems thinking.

Explore product work ↗
Device Management — Mobile Prototype

Delta Air Lines · Mar 2023–May 2023

Device Management — Mobile Prototype

UX/UI Designer · mobile design lead

Turned a device-loss problem into an interactive Figma concept spanning employee check-in/check-out, manager visibility, usage history, and repair workflows; the team earned Top 20 Innovation Finalist recognition.

Design direction
Connect custody, availability, and repair.
Outcome
The prototype served as the team’s innovation submission and earned Top 20 finalist recognition.

Interactive Figma concept · Top 20 Innovation Finalist

View case study
Screen Pop — Call-Handling Modernization

Total Quality Logistics (TQL) · 2025–2026

Screen Pop — Call-Handling Modernization

Senior Product Designer · Contract

Modernized the sales-floor call-handling application within Kendo constraints, preserving familiar workflows while addressing legacy usability issues and documenting future-state opportunities.

Design direction
Preserve essential behavior within the modernization scope.
Outcome
Created the Kendo-based design and a shared reference connecting existing behavior, user needs, and proposed changes.

Modernized designs, research, and implementation references prepared for Product and Engineering.

View case study

Brand + digital experiences

Building the business
behind the brand.

Explore brand + web work ↗

Through Createhers, I connect positioning, websites, content, and customer journeys for founder-led businesses.

Unshaken Leadership — Brand & Coaching Website

Unshaken Leadership Co. · August 2026

Unshaken Leadership — Brand & Coaching Website

Creative Director · Brand Strategist · Digital Experience Designer

Built a leadership brand’s digital experience around three audiences, clear coaching offers, founder credibility, and a speaking-to-inquiry journey. Strategy, creative direction, and hands-on Showit design.

Design direction
Defined the strategic direction for the brand and digital experience
Outcome
Delivered the brand direction and live website across Home, About, Coaching, Speaking, and Contact. Engagement and conversion impact have not been measured.

Live five-page Showit website · screenshots captured October 2026

View case study

A little more Narsha

Curious since my first website.
Still building what’s next.

I built my first website at 13. That curiosity grew into a career connecting how things look, how they work, and how they get built.

Alongside enterprise product design, I run Createhers and build independent products for the communities I’m part of. There’s room for thoughtful systems and a little whimsy.

More about me ↗

Let’s work together

Have a complex product
that needs a clearer direction?

I’m looking to join a product design team and open to select creative partnerships.

Start a conversation ↗