The Lab · Independent products

Product thinking.
Working experiences.

Projects where I own the problem, design the interactions, and direct AI-assisted implementation. Explore the decisions and the working product.

Working private workspace · active development

A shared operating layer for a creator’s content, commerce, and audience experiences.

Product direction: A creator’s archive should become a reusable product system, instead of another collection of disconnected links.
Current result: The current build connects a working library and private workspace with a public style quiz and response collection. It demonstrates the platform model; inbox, connected-channel sending, and further integrations remain development work. Business impact has not yet been measured.

Working branded demo · The Werk! Place

Turning a YouTube episode into a connected experience for watching, shopping, and exploring.

Product direction: The moment that creates interest should also help someone find the product or place—without losing the story.
Current result: The live demo brings together 12 linked product picks and 25 named Harlem hotspots. The chapter transition, product context, and map are working interactions. Conversion and engagement impact have not yet been measured.

Live independent fan product

A visual collection companion that makes progress easy to understand and enjoyable to track.

Product direction: Support the whole collection journey: starting, returning, mastering, and finishing.
Current result: The public tracker is live, with working collection browsing, season navigation, and item details. These captures show the product’s interface and interaction model; adoption and retention have not yet been quantified.

More explorations