About Narsha

THE THROUGHLINE

I work where things are still a little messy.

Maybe the product has grown faster than its UX. Maybe the business has a website, content, offers, tools, and customers — but none of it quite feels connected. Maybe the idea exists in somebody’s head, but nobody has figured out what it should actually become.

That’s usually where I come in.

I untangle the problem, find the structure underneath it, design the experience, and work toward something people can actually use.

Understand→Architect→Design→Build→Ship→Evolve

EXPERIENCE & LEADERSHIP

Direction with my hands in the work.

Enterprise product design

At TQL, I designed across navigation, call-handling, and messaging workflows. At Delta, I designed employee-facing baggage lookup for a deployed pilot. At American Express, I worked on employee digital experiences.

I turn research and legacy behavior into interaction patterns, prototypes, and implementation references teams can use.

Creative leadership & ownership

As Graphic Design Lead at Curaytor, I led two designers. Through Createhers, which I founded in 2015, I lead client engagements from discovery and direction through design, build, launch, and handoff.

I’m interested in small-team leadership roles where setting direction, mentoring, and delivering strong design belong together.

View résumé ↗Discuss a role ↗

GOOD PROBLEMS TO BRING ME

Bring me the thing nobody can quite explain yet.

“Our product works, but it has become incredibly difficult to use.”“We know what we want to build. We don’t know what it should be yet.”“Our website looks fine, but our business has outgrown it.”“Our brand, offers, content, CRM, and customer experience feel like five different companies.”“Engineering can build it. We need someone to figure out how it should work.”“We need senior creative thinking without building an entire department.”

Perfect. Those are my favorite kinds of problems.

WHAT I ACTUALLY DO

One brain. Four territories.

Product

UX/UI · Complex workflows · Information architecture · Interaction design · Product strategy · Design systems

Creative

Creative direction · Brand systems · Campaign and launch direction · Visual storytelling

Digital

Web strategy · Digital ecosystems · Conversion journeys · Content architecture · CRM and customer experience

Build

Rapid prototyping · AI-assisted development · Design technology · Front-end collaboration · Shipping ideas into working experiences

WAYS TO WORK TOGETHER

There are a few ways we might end up in the same room.

FOR TEAMS

Bring me onto the team.

I’m interested in Senior, Lead, and hands-on Design Director opportunities where complex systems, emerging technology, product thinking, and strong craft actually matter.

Enterprise products · Complex workflows · 0→1 problems · Design systems · AI-enabled productsView Product + Systems work →

FOR FOUNDERS + CREATIVE TEAMS

Bring me into the room.

I partner with founders and teams when the brand, product, or digital experience needs senior creative thinking — especially when the problem crosses traditional disciplines.

Strategy · Creative direction · Digital ecosystems · Product thinking · Websites · LaunchesWork with Narsha →

VIA CREATEHERS

Need the studio?

Createhers is my independent creative studio for founder-led brands and digital businesses that need a fuller creative engagement.

Meet Createhers →

Explore the work ↗Let’s talk ↗