Nia Phillip · 2019–2020

A personal brand with a clear path to working together.

Nia Phillip needed a personal brand and website that could bring her editorial voice and content services together, helping visitors understand who she was, what she offered, and how to work with her.

Company: Nia Phillip
Role: Brand Direction, Web Design + Implementation
Timeframe: 2019–2020
Methods + tools: Showit · WordPress · Dubsado · Canva · InDesign · InVision

Nia Phillip branded portrait layout; photography by Dee Williams — Nia Phillip — Brand & Service Website

Design direction: Brand direction and visual identity applications
Outcome: Delivered a personal brand and service website, with a live WordPress blog and supporting social, editorial, and onboarding materials.

Delivery status: Completed engagement · 2019–2020 · archived designs include review-stage screens and reusable templates
Key constraint: Present a personal editorial voice and distinct service offerings in one coherent experience, across desktop, mobile, publishing, and client onboarding.
Team: Narsha Njoya — brand direction, website design and implementation, Nia Phillip — founder, service strategy and content, Dee Williams — brand photography

My role

What I owned.

I led brand and website design, built the Showit experience with a WordPress blog, designed the service pages, and mapped the booking and onboarding flow. The engagement also included social and email brand applications and a designed guidebook. Nia led the business and supplied the content; Dee Williams photographed the brand imagery.

Brand direction

Make the founder’s voice visible.

My work with Nia began with Creative Smart Girl. As she developed her own platform and content services, she needed a personal brand that could hold both her point of view and her professional offer.

I developed a warm visual direction using rust, peach, cream, and teal; expressive script; editorial typography; and layered organic shapes. That language carried from the website into social graphics and supporting resources.

Nia Phillip branded quote graphic in rust and cream — Brand application from the original portfolio archive. Copy by Nia Phillip.

Photography + art direction

Design with the person at the center.

The site needed to feel personal while presenting Nia as a content strategist and service provider. I coordinated visual direction and image selection with Nia and photographer Dee Williams, selecting images that would work across website layouts and brand applications.

Portraits, work scenes, and home settings gave the design a consistent visual story. I paired them with layered frames and warm textures so photography and interface felt connected.

Nia Phillip portrait in a branded editorial frame — Photography by Dee Williams. Brand layout and treatment by Narsha Njoya.

Website experience

Introduce the person. Make the offer clear.

I designed and built the website in Showit, with a WordPress blog for ongoing publishing. The homepage led with the audience Nia served and a direct invitation to find the right content solution.

From there, the page brought together her introduction, editorial content, downloadable resources, and email signup. The desktop design went through a dedicated review before mobile refinement; the WordPress blog was confirmed live in early 2020.

Nia Phillip homepage introduction and content-services call to action — Focused homepage detail. The complete archived screen opens when enlarged; some archive screens retain sample copy.Focused detail · Enlarge image opens the complete source board.

Service design

Give each offering a clear path.

In the next phase, I redesigned Work With Me and created distinct paths for Content Creation Coaching and Website Content Writing. Each service needed room to explain the offer without making visitors compare unrelated details in one long page.

The overview introduced the two options, while individual pages presented fit, deliverables, process, and the next step. I delivered the three pages for review in June 2020.

Content Creation Coaching

Explain the ongoing relationship.

The coaching page translated a recurring service into a readable decision: what support clients receive, who it suits, how it works, and which duration to choose.

I used repeated section patterns and clear package choices to connect the service explanation to the booking action. Nia supplied the offer, pricing, and service copy.

Content Creation Coaching page describing the service and who it is for — Focused coaching-page detail. Full archived page available on enlargement; historical prices belong to the original service offer.Focused detail · Enlarge image opens the complete source board.

Website Content Writing

Make the process tangible before booking.

The copywriting page presented a different engagement: a defined project with a strategy-to-final-copy process. I arranged the content around the reader’s problem, the value of the service, the provider, and the steps involved.

Shared color, texture, and layout patterns kept it part of the same brand, while the process and call to action reflected the structure of this specific offer.

Website Content Writing page with service introduction and benefits — Focused copywriting-page detail. Enlarge to inspect the complete archived design.Focused detail · Enlarge image opens the complete source board.

Inquiry + onboarding

Connect the website to the next conversation.

I mapped the route from service selection into Dubsado and demonstrated where intake, contracts, payments, and welcome emails fit. The handoff identified the actions Nia would need to complete in the client onboarding process.

The contact-page design supported a broader inquiry path, asking visitors which solution they wanted and what their project involved. The website and onboarding work were designed as connected parts of the client experience.

Nia Phillip contact page with an empty service inquiry form — Archived inquiry-page design. No client submissions or private account information are shown.Focused detail · Enlarge image opens the complete source board.

Blog + audience

Build room for a continuing point of view.

The WordPress blog gave Nia a place to publish alongside the service business. I designed an image-led editorial layout, with clear post previews and a consistent email signup treatment.

I also extended the visual system into reusable Instagram feed, highlight, and vertical content templates. The archive includes quote, photo, list, and content-promotion formats; examples with placeholder text are templates rather than published posts.

Nia Phillip blog layout with article previews and video feature area — Focused blog archive detail. Titles and placeholder copy reflect the saved design stage.Focused detail · Enlarge image opens the complete source board.

Editorial + email

Carry the brand beyond the website.

The broader engagement included email and newsletter brand graphics, including Journey Gems and The Practical, as well as the Journey to Self guidebook.

For the guidebook, I designed the document and revised it with Nia’s feedback in April 2020. Changes included the cover title, subtitle, typography corrections, and more generous space for the exercises. The work connected the visual identity to a resource readers could use at their own pace.

Continuing partnership

A distinct brand, with a shared history.

The result was a personal brand and service website with supporting publishing, social, and onboarding materials. The engagement developed across 2019–2020 as Nia refined her offer and the ways people could work with her.

Explore the related Creative Smart Girl brand, community, and commerce project: View related project ↗

Supporting evidence 13 original artifacts

Complete boards and additional screens behind the selected details above. Enlarge any artifact to inspect it at full size.