CreativeSmartGirl
Creative Smart Girl — Brand and Community Experience
- User problem
- Build a recognizable platform identity that could extend across recurring community conversations and new business formats.
- My responsibility
- Brand and website design, with visual direction and production across community and marketing channels.
- Main constraint
- Maintain recognition across web, social conversations, email, and merchandise.
- Project status
- Completed design engagement · portfolio archive
- Outcome
- Delivered a consistent visual identity across the website, community programming, marketing, and merchandise.
Design decisions
Design for how the community gathers.
The engagement began with a website and branding. I developed a colorful, gradient-led identity and carried it into recurring Twitter chats, where question graphics were released throughout each conversation.
As the platform expanded, I applied that visual direction to collaborations, email marketing, podcast graphics, and T-shirts.
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