xoNecole · May–July 2019 · Event website delivered
An event website with a path for every visitor.
Attendees, prospective vendors, and sponsors needed different information and actions as event details evolved.
- Design direction
- Designed and built the Wix event website and storytelling homepage.
- Outcome
- Supported event discovery, sponsor inquiries, and a vendor application process that received over 70 submissions.
- Delivery status
- Pre-event website delivered · 2019; separate post-event extension begun
- Key constraint
- Launch in phases and keep the website useful through applications, review, and the run-up to the event.
- Team
- Narsha Njoya — web design, implementation, application forms and responsive updates, Necole Kane and the xoNecole team — event identity, copy, photography, direction and approvals
My role
What I owned.
Website design and Wix implementation, content hierarchy, vendor forms, ticket links, sponsor/contact pages and responsive updates.
Event story
A website that could grow with the event.
I partnered with Necole Kane and the xoNecole team on the inaugural ElevateHER Crawl website. The brief developed in phases: introduce the event and open vendor applications, add ticket and sponsor paths, then prepare the site for the event itself.
I translated the supplied event identity, copy, and photography into a storytelling homepage and supporting pages in Wix.
Audience paths
Give each visitor a useful next step.
Attendees needed to understand the experience and reach ticket information. Prospective vendors needed to assess the opportunity and apply. Sponsors needed a clear way to inquire.
I organized these needs across the homepage, vendor application experience, sponsorship page, and contact paths, connecting ticket actions to Eventbrite.
Vendor workflow
Support applications, uploads, and review.
I configured application forms around business information, categories, booth options, and product or setup images. As applications arrived, I adjusted upload settings and worked with the team on submission and email-routing issues.
When the team was ready to review applicants, I removed the application form and replaced it with an applications-closed message. The entry point changed with the event’s lifecycle.
Responsive iteration
Refine the experience with the team.
I worked through desktop and mobile feedback while the team finalized content, logos, and event requirements. Necole and collaborators including Shakyna Bolden and Tyeal Howell supplied creative direction, copy, assets, and approvals.
The work included a published sponsorship page and continued support as vendor, sponsor, speaker, and schedule information became available.
Outcome
Over 70 vendor applications.
By June 29, Necole shared that the event had received over 70 vendor applications. I then closed the application entry point so the team could review submissions.
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Post-event extension
Plan the next chapter.
After the event, I began planning a recap landing page to bring together photos, panels, vendors, sponsors, and interest in future events.