Prackind Wellness Group
Prackind — Finding the Right Therapy Service
- User problem
- Prospective clients needed to understand which therapy specialty fit their needs and how location, insurance, and self-pay affected their options.
- My responsibility
- Website and brand designer: content organization, responsive website design, Squarespace-to-Showit migration, and podcast identity and landing page.
- Main constraint
- Communicate different service and payment pathways within an approachable therapy-group website.
- Project status
- Completed website redesign and migration
- Outcome
- Delivered the redesigned Showit website and Premarital Conversations podcast identity and landing page.
Design decisions
Make the first choice a service choice.
I reorganized the site around the therapy specialties people were looking for. Service information, therapist context, and the route to taking the next step belonged in the same journey.
Design decisions
Explain payment before an inquiry.
Insurance coverage and self-pay were different pathways. I made that distinction part of the content structure so visitors could assess the service before reaching out.
Design decisions
Give the podcast room to grow.
I moved the site from Squarespace to Showit for design flexibility and created the Premarital Conversations identity and episode landing page within the same site.
Swipe or use the arrows to explore each screen. Use Enlarge image when a design needs a closer look.
Site architecture
Current live-site IA
Home → Specialties → Mental Health Therapy
Home → Specialties → Faith-Based Counseling
Home → Specialties → Premarital Counseling
Home → Specialties → Sex Therapy & Relationships
Home → Specialties → Teen Therapy
Home → Meet Our Therapists → Therapist Bio
Home → Premarital Conversations → Podcast / Episode
Home → Insurance Rates
Home → Good Faith Estimate
Home → Contact / Book
Generated from the current public Prackind website. The live experience also surfaces team, process/payment distinctions, and podcast content on the homepage.