My Fab Finance
My Fab Finance — Website & Blog
- User problem
- An established Instagram community and brand needed a clearer web home for speaking topics and engagements, archived blog content, lead magnets, and courses.
- My responsibility
- Website, sales-page, campaign email, book, and supporting visual design.
- Main constraint
- Build on an established brand and Instagram audience while clarifying expertise and offers.
- Project status
- Completed design engagement · portfolio archive
- Outcome
- Delivered the website and campaign materials; the client reported increased signups and subscriptions following the engagement.
Design decisions
Bring the expertise and archive forward.
I clarified speaking topics and engagements, brought years of blog content into the foreground, and designed routes toward specific lead magnets and courses.
The brand and community already existed. I extended that identity across the website, Financial Fitness Boot Camp sales pages, campaign emails, and a book.
Results
Connect the web experience with audience growth.
The client reported increased signups and email subscriptions following the website and campaign work. I treated the website, lead magnets, sales pages, and emails as connected parts of the audience journey.
Project gallery
Site architecture
Current live-site IA
Home → Start Here
Home → Blog → Article / Category
Home → Speaking
Home → Contact
Home → Financial Success Bundle → Email conversion
Generated from the current public My Fab Finance website; IA reflects the live experience, not necessarily the original launch structure.