My Fab Finance · Tonya Rapley · March–April 2021 · Launched
From bootcamp identity to enrollment.
Help prospective participants understand the bootcamp, evaluate the offer, and move confidently to enrollment.
- Design direction
- Created the bootcamp wordmark and prepared final PDF and PNG assets.
- Outcome
- Launched the bootcamp sales page with Thinkific enrollment links and delivered five challenge pages with video, sharing, and community features.
- Delivery status
- Launched in spring 2021 · Confirmed live by the client on April 12
- Key constraint
- The launch depended on client-supplied copy, instructor videos, and a separate Thinkific checkout. I coordinated those inputs while refining the visual system and preparing the pages for launch.
- Team
- Tonya Rapley — Founder and client lead; supplied program copy, offer details, feedback, and the Thinkific checkout link., Challenge instructors — Supplied the meditation and lesson videos used on the daily pages.
My role
What I owned.
I owned the bootcamp wordmark, sales-page design and Showit implementation, enrollment-button setup, and five related challenge pages. I worked directly with Tonya on visual reviews, content dependencies, and launch revisions.
Sales page
Turn a detailed offer into a focused enrollment journey.
I translated Tonya’s supplied copy into a sales-page hierarchy that introduced the audience’s financial challenges, explained the bootcamp’s approach, and presented its benefits and included support. Founder credibility, testimonials, pricing, and FAQs helped visitors evaluate the offer before enrolling.
The page used a distinct bootcamp wordmark and a coordinated visual treatment across headlines, program details, and calls to action. I designed and implemented the experience in Showit, presenting the first review version on March 17 and a revised page on March 29.
I connected the enrollment buttons to the client’s Thinkific checkout and updated their labels to ‘Enroll now.’ This joined the marketing page to the existing course platform while keeping the next step clear.
- Why this approach
- The content needed room to explain an education-and-accountability offer. A structured long-form page let visitors review the program, assess its fit, and reach enrollment from relevant points in the story.
- What informed it
- Client-provided sales copy, Loom review videos, and March–April 2021 implementation emails informed the page. Tonya confirmed that the bootcamp site was live on April 12.
Brand & iteration
Give the bootcamp its own identity, then refine it through review.
I created bootcamp wordmark variations and shared them with Tonya for review. She selected Variation 1 on March 8, and I prepared the final identity assets as a PDF and PNG exports in multiple sizes.
As the page developed, we reviewed how the identity carried across the experience. I refined the serif and script typography, button presentation, and page styling in response to Tonya’s Loom feedback and email notes. Her April feedback called for greater consistency between the wordmark and script treatments used throughout the page.
The launch also required coordination across platforms and content owners. Tonya supplied program copy, offer details, and the Thinkific checkout link; challenge instructors supplied video content. I gathered those inputs and incorporated them into the working pages.
- What informed it
- Wordmark review emails dated March 8, final export folder dated March 15, sales-page reviews in March, and typography and checkout updates documented on April 6.
Challenge experience
Build a consistent daily experience across five pages.
Alongside the bootcamp sales page, I designed and built five Aligned Abundance challenge pages. Each brought together a daily mantra, an embedded meditation or lesson video, a Click to Tweet action, and a Facebook comments area for community participation.
I used a repeatable page structure so each day could carry its own content within a consistent visual experience. Client feedback shaped details such as landscape mantra graphics, clearer section labels, simpler backgrounds, and typography. I delivered the five page links on March 28.
I also supported the pages after delivery. When the comments area had a scrolling issue, I adjusted the embed to show 25 replies before scrolling and contacted Showit support about its canvas behavior. This highlighted an ongoing platform constraint: third-party embeds needed manual canvas adjustments as their content expanded.
- Why this approach
- A shared layout made the five-day experience consistent and let each page be duplicated with new mantras and videos. Embedded sharing and comments gave participants ways to respond and connect around the daily content.
- What informed it
- The Aligned Abundance project notes, March 19 client feedback, March 28 delivery email, and March 29–30 troubleshooting correspondence document the page structure and implementation work.
Launch & delivery
A launched sales page and five delivered challenge pages.
The bootcamp sales page launched in spring 2021, with Tonya confirming it was live on April 12. My April 6 implementation update documented the Thinkific checkout links and ‘Enroll now’ button labels.
I delivered five coordinated challenge pages on March 28, bringing together daily mantras, embedded video, social sharing, and community comments. The bootcamp wordmark was also packaged as a PDF and PNG exports in multiple sizes.
These outcomes describe verified delivery and launch milestones. Conversion, enrollment, and revenue metrics were not available for this case study.