Unshaken Leadership Co.

Brand + Showit Website Design | Executive Leadership Coaching

Created the strategic and visual foundation for Unshaken Leadership Co., translating its executive coaching offer into a clearer, more cohesive digital experience across brand messaging, website structure, content, and client-facing touchpoints.

PROJECT NOTES

At a glance

Role: Creative Director · Brand Strategist · Digital Experience Designer
Timeframe: August 2026
Disciplines: Creative Direction · Brand Strategy · Website Strategy · UX/UI Design · Information Architecture · Content Strategy · Showit Design

The challenge

Unshaken Leadership needed a digital presence that could communicate executive-level credibility while still feeling personal, accessible, and distinctly connected to its founder. The existing pieces needed to be shaped into a clearer brand narrative, service structure, and client journey rather than presented as disconnected offerings.

My role

My contribution

Defined the strategic direction for the brand and digital experience
Refined positioning and messaging across the coaching experience
Structured the website information architecture and service pathways
Designed the Showit website and responsive page experience
Developed the visual direction for a polished, credible leadership brand
Structured content and client-facing touchpoints around a cohesive leadership narrative
Created clearer pathways from brand discovery to coaching inquiry

Brand and launch direction

Connecting the brand to the launch experience

Connected positioning, website experience, launch storytelling, and growth touchpoints into a cohesive digital brand presence designed to support the company beyond launch.

The brand needed its positioning, offers, founder story, website, and launch touchpoints to read as one connected leadership platform rather than separate pieces.

Connected brand positioning to the website experience and launch story
Structured digital touchpoints around leadership offers, founder authority, and lead generation
Directed a cohesive brand-and-digital system across the launch experience

Impact

Launched a more cohesive digital foundation for Unshaken Leadership, giving the business a clearer way to communicate its expertise, coaching services, and founder perspective while creating a stronger path from audience discovery to client inquiry.