House of Success PR · African Pride · KinkyCurlyYaki · 2017–2019
Beauty & Event Design
Create campaign assets that communicate the event, product, or action quickly while retaining each client’s visual identity.
- Design direction
- Designed event and influencer promotional graphics.
- Outcome
- A body of delivered promotional artwork spanning event announcements, product launches, social graphics, and printed mailers.
- Delivery status
- Campaign and event design engagements · 2017–2019
- Key constraint
- Work across distinct brand guidelines, multiple formats, and short event-driven deadlines.
- Team
- Narsha Njoya — design, House of Success PR — agency direction and client coordination
My role
What I owned.
I designed promotional graphics and print artwork, worked through feedback with the agency, and prepared assets for delivery.
Event promotion
Make the event information part of the design.
For KinkyCurlyYaki, I created promotional graphics for the World Natural Hair Show and a later event batch covering HUE Affair and Natural Hair Academy in Paris. The Paris artwork brings the brand and destination together while organizing the event details.
Product launch
Build anticipation before the reveal.
African Pride’s Black Castor Miracle launch included countdown and coming-soon graphics. Gold texture and direct typography established a shared campaign language across the sequence.
Campaign sequence
Keep the next message visually connected.
The coming-soon treatment continues the same product-launch direction. Consistency across the sequence connects individual posts without requiring each one to repeat the entire launch message.
Print design
Bring the launch into the package.
The campaign also extended to a printed notecard. The front introduces the product collection; the reverse carries the supporting product message and details.
Print detail
Give the supporting copy room to work.
Event extension
A different audience, a different visual tone.
The archive also includes a WeWork × We of Color panel flyer. It shows how the agency relationship extended beyond product campaigns into event communications.
Campaign archive
A partnership built across repeated briefs.
Other documented work includes African Pride’s Freedom Award activation, Soul Train Awards promotion, giveaways, World Natural Hair Show graphics, and branded bottle artwork. These were separate campaign requests, each with its own assets, review cycle, and delivery needs.