How to Use Content to Elevate Your Brand
It’s no longer enough to have a website. It’s also not enough to share curated content. The new name of the game…is to build a website platform, where a website + social media work together to increase your brand’s visibility online. This is fed through ORIGINAL content.
One thing still feels like a dream since becoming a full-time freelancer: being creative is now my every day. I make a living bringing visions to life.
In owning this space, I’ve developed such admiration + respect for CONTENT. As important as a solid website design is, understanding how content drives engagement and increases impact is a game changer. Matter of fact, I dare say that Content is the name of the game, and separates the beginners from the influencers.
Let me explain…
A website is a solid piece of the online business/branding experience. It’s your office on the web. I like to call it the static portion, however. The dynamic portion, the one that grows and adapts to honor the needs of your audience is your content.
“Hmm..go on…” you say?
Well, for the most part, content changes the game through:
A brand that understands experience curlBOX
Content sets the plate at the dinner table of attention. It impacts what your audience thinks and how they feel when they come in contact with your content. Unlike walking into a brick and mortar store, your website’s design (static) and content (dynamic) is what gives your audience something to connect to, the essence of your brand online.
In line with being dynamic, content gives you greater range across the internet, like breadcrumbs leading the way to goodness. Through content like blog posts, Instagram photos, Tweets, Pins, etc your business/brand extends through these platforms to ultimately bring in new traffic.
Content is power. Wait, Knowledge is… ok. They are synonymous because the content you share tells your audience YOUR story. It can be educational in the sense of being an infopreneur or it can just let them know who you are. What matters to you and humanizes your brand. This is important because: people buy from people. It can be as simple as letting them know that you really are just a mom-wife-sister-daughter-content-creator who doesn’t have it all figured out but DOES have her heart and willingness to strategize in it. Whew. Or you know, whatever YOUR specific magic is.
Anything YOU write, photograph, and/or create (even if just in part). Content crafted by YOU is always undoubtedly shaped by your uniqueness and experiences. This is how you infuse an authentic angle into your content consistently. As you get better, so does your content. As your brand grows, as you make more connections, etc so does your content.
And, if you’ve been a long-time fan of a celebrity or an influencer, you’ve probably been able to pinpoint their growth and/or experienced satisfaction getting to view/interact with/enjoy something they’ve produced.
This is a gift you too can give your audience.
Types of Original Content You can create:
- blog posts
- tweet threads/ Memories
- behind the scenes
- sharing your favorite quote
- helpful tips/strategies
- short video
- training video
- live video training
- recap videos
- styled photography
Pick content that interests you the most, for consistency’s sake. produce based on what’s at the intersection of valuable + relevant to your niche. A major key, focus on social media platforms your audience is spending the most of their time on.
What kind of content will you create?
What types of content (posts, videos, podcasts) do you like to create? Do you ever have any trouble with creating them?
I’m curious to know in the comments below!